YETI - Redesigned Customizer

Overview

I owned the comprehensive redesign of the YETI Drinkware Customizer, focusing on identifying and resolving core user pain points to elevate the overall digital experience. By prioritizing a more seamless and responsive UX, I modernized this flagship feature to not only improve current user satisfaction but also to seamlessly integrate expanding categories such as 'Sports Custom.' Through fostering cross-functional collaboration with diverse internal stakeholders, I successfully launched a scalable, premium interface that optimizes the entire personalization funnel.

As a UX/UI Designer at YETI, I have been working on variety of site wide projects that consumers experience for the brand. I was in charge of the ideation, design/development specification. Worked closely with developers throughout the build and QA sessions. Worked closely with the Senior Manager UIUX Designer for the advise.

The Design

Modernized the YETI Drinkware Customizer by prioritizing user-centric navigation and a "mobile-first" visual experience.

I led the end-to-end redesign to resolve critical friction points across platforms. On mobile, I introduced real-time visual feedback, allowing users to see live previews of their designs instantaneously rather than waiting for the final review screen. On desktop, I replaced a tedious "back-button" legacy flow with a navigation menu in Customizer, enabling seamless toggling between design modules. By integrating YETI’s unified design system, we created a cohesive brand experience. This long-term initiative involved deep cross-functional collaboration with Brand, E-commerce, and Engineering teams. Since launch, the new experience has significantly increased user engagement and conversion rate, and streamlined the path to purchase.

Enjoy this awesome experience at https://www.yeti.com/drinkware/tumblers/21071507593.html!

Mobile Design

Identified and resolved a significant friction point in the mobile customization journey by implementing a real-time preview interface. Previously, users were required to complete the entire configuration before viewing their design on the 'Review' screen. The redesigned experience provides instant visual feedback across all customization modules—including Gen AI, Gallery, Text, Uploads, and Monograms—enhancing user confidence and streamlining the path to purchase.

Desktop Design

Redesigned the desktop interface to support instantaneous module switching, resolving a legacy pain point of repetitive 'Back' button navigation. By utilizing a floating design aesthetic for the right-hand control panels, I created a more immersive and less cluttered environment, empowering users to experiment with various personalization options with greater speed and ease.

Takeaways

As a lead designer on this initiative—YETI’s most significant digital feature—I managed the end-to-end design lifecycle, balancing brand integrity with high-performance UI and UX. This project was a great cross-functional collaboration, requiring seamless alignment between various teams. By facilitating stakeholder presentations and advocating for user-centric solutions through rigorous testing and research, I delivered a premium user experience that reinforces YETI’s market leadership. This project solidified my ability to navigate complex, high-stakes environments while maintaining a focus on engaging, innovative interaction design. I will keep moving forward and use the knowledge I learned from this project in future projects.

Thank you for viewing!